Why has the profession of coaching emerged within the last 20 years?
What is the need our profession is addressing?
Why are people willing to spend their time and money being coached?
Coaching is more than making winners perform better, get higher results or have a more fulfilled life.
Yes – we may all think more is better, but having more hasn’t increased our human happiness and contentment. We are still as lonely as before even though we are surrounded by technology to help us make better connections.
In order to be happy and fulfilled, people want connection and relationships. The coaching profession offers what people are looking for today.
There are five important ways we can keep coaching as one of the largest growing professions in the world:
Our future clients want relationships with us, not solutions. They want to be heard at a very deep level, an experience that this busy world does not provide.
The gift of coaching is providing a sacred space for each of us to be heard. Coaching spurs a movement forward for humanity.
Coaches are on the edge of this movement like shamans leading but yet not separate. We have our own problems if we fail to look within ourselves for solutions. Masterful Coaches dare to question the fundamentals and challenge a client’s borrowed beliefs.
Men should be able to cry and women should be allowed the burning feeling of anger. Coaching cannot be defined in words because it is a conversation.
Let’s dare to have deep talks with our clients because it is up to us to change and better this world of ours.